How Serena Dugan reinvented herself after Serena & Lily
The co-founder of Serena & Lily shares the story of the brand's remarkable rise, and what's behind her latest venture
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Show Notes
Working as an artist and designer in the San Francisco Bay Area, Serena Dugan’s chance meeting with entrepreneur Lily Kantor led to the creation of Serena & Lily in 2003. What started as a design-driven nursery bedding company grew bigger and bigger with each passing year, eventually becoming the lifestyle giant it is today. In 2017 Dugan left the brand, but she re-emerged in 2020 with a boutique textile line under her own name—now she works primarily with the trade.
On this episode of the podcast she speaks with host Dennis Scully about reinventing herself after Serena & Lily, the problem with trend forecasting, and why she’ll always choose self expression over sales, every time.
This episode is sponsored by Ernesta