How Romo is conquering America, one market at a time
Romo's CEO of North America, Frederic Henry, shares the story of the brand and his insights on the industry
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Show Notes
Though Romo’s history goes back to 1902 in England, in the U.S. the company was relatively unknown for its first century in business. That changed when North American CEO Frederic Henry took the reins in 2005. He’s since transformed Romo into a fabric powerhouse here, with six house brands and a network of showrooms across the country.
On this episode of the podcast, Henry joins host Dennis Scully and shares how one key relationship changed everything for Romo, why multiline showrooms are key to the industry’s future and why he sees conquering the fabric industry like a game of Risk.
This episode is sponsored by Loloi and Four Hands