Cheryl Eisen and the secrets of staging
Founder and CEO of luxury staging firm IMG Cheryl Eisen speaks about why home staging is the exact opposite of interior design, why she’s not afraid of a recession, and how, as her company moves into making product, her 170 staged apartments are as good as 170 showrooms.
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Show Notes
The woman behind home staging firm Interior Marketing Group, Cheryl Eisen, has been building her empire over the last decade. This self-made CEO started the IMG brand as a solo-entrepreneur, and now oversees a hundred-person operation. On this episode, Eisen sat down with host Dennis Scully about why home staging is the exact opposite of interior design, why she’s not afraid of a recession, and how, as her company moves into making product, her 170 staged apartments are as good as 170 showrooms.. This episode is sponsored by BuildLane and Dedon.