Cheryl Durst of IIDA: Design is more than just Instagrammable moments
Cheryl Durst, the CEO of the International Interior Design Association, has been a lifelong evangelist for the power of design—she even got married in a design center. In this episode of the Business of Home podcast, she chatted with host Dennis Scully about the need for a shared language around pricing, how residential designers can break into commercial projects, and the surprising reason why HGTV is a force for good. This episode is sponsored by High Point Market and Crypton.
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Show Notes
Cheryl Durst, the CEO of the International Interior Design Association, has been a lifelong evangelist for the power of design—she even got married in a design center. In this episode of the Business of Home podcast, she chatted with host Dennis Scully about the need for a shared language around pricing, how residential designers can break into commercial projects, and the surprising reason why HGTV is a force for good. This episode is sponsored by High Point Market and Crypton.