EP 327 | Refine Your Story with Erika Saurit - Part 1

Interior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the first of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client. In this episode we learn: - stories make your brand “stickier”, so clients remember worthwhile things about your brand - why words matter more than ever (even in our highly visual industry) - key components of an unforgettable brand story - a simple shift in your mindset will help you write content for your brand - where to start when creating a brand story - a brand is a compilation of all the feelings we have about what we are about to purchase - 3 Es of good brand copy - buzz killers like “full-service design” should be avoided It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast