EP 189 | Well Styled with Margot Austin

To create the most compelling photos of your projects, you must do more than just document the space. By working with a team of professionals that includes a photographer and an expert stylist, you’ll be able to produce a narrative that markets your services to your ideal client or the publication you want to pursue. In this episode we learn: - the stylist oversees art direction; providing direction for the overall narrative of the story - preparing for the photo shoot is a huge percentage of the effort that leads to great results - avoid the cliches—stilettos and a Kelly bag on the floor of the entrance or the Hermes blanket on the sofa - always put the toilet seat down for shoots - your chances of getting published increase when you work with a stylist who is connected to the magazine you want to appear in - before scheduling the photo shoot, determine where you will use the images - a stylist helps when the designer is too close to the interior or “over it” because they’ve been working on the project for years - compelling photography is not documenting the home; it’s just capturing the magic It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast