EP 180 | You Are A Brand | REPEAT
“People don’t buy our product. They buy the belie…
Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon · Kimberley Seldon
July 20, 202046m 38s
Audio is streamed directly from the publisher (feeds.soundcloud.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
“People don’t buy our product. They buy the belief that we can create and deliver the product. They buy our brand.” Bruce Philp, author Consumer Republic.
Having a brand, and filling a particular brand space gives consumers the confidence to hire you.
In this episode we learn:
- 3 components of a healthy brand
- why outsourcing your brand experience makes sense
- how corporation (or the appearance of one) gives a client confidence
- three ways small business owners give away their power
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast