EP 103 | Your Vibe is Your Tribe with Darla Powell

Trying to be all things to all people is the surest way to confuse your ideal customer. Be authentic and see how quickly your best-fit clients will find you. Your vibe is your tribe. Own it. In this episode we learn: - a narrow brand helps you find your tribe - identifying your ideal client is critical to your success - limit social media posts to brand appropriate content - editing past posts is time consuming but may be worthwhile - avoid divisive topics online, nothing is private - clients may be watching and yet not engage - undercharging will get you what you ask for It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast