EP 028 | You are a brand. Whether you like it or not - Part 2

“Taking yourself seriously has power. It says you are playing a longer game.” Bruce Philp, author Consumer Republic. If you’re consulting under your own name, playing small and not fully embracing a powerful brand, you signal tentativeness to consumers. Having a brand, and filling a particular brand space gives consumers the confidence to hire you.  In this episode we learn: - to combat and outsmart imposter syndrome - what it looks like when clients have total confidence in you - why clients want you to be the answer - how you will grow into a bigger, brighter version of yourself with brand improvements It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast