Pod 303 - How a leading multi-state operator develops and launches brands
On this episode of BofC Live, we connect with Valda Coryat, the Chief Marketing Officer of Trulieve. Trulieve is a multi-state operator based in Florida with a 96-store footprint across multiple states. Trulieve made headlines earlier this year with the planned acquisition of Harvest Health and Recreation. We wanted to connect with Coryat to discuss the recently announced launch of four consumer-facing brands – Muse, Momenta, Sweet Talk and Cultivar Collection by Trulieve. BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.
Business of Cannabis: Cannabis News | Cannabis Views | Cannabis Trends · Valda Curyat, Jay Rosenthal
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Show Notes
On this episode of BofC Live, we connect with Valda Coryat, the Chief Marketing Officer of Trulieve. Trulieve is a multi-state operator based in Florida with a 96-store footprint across multiple states. Trulieve made headlines earlier this year with the planned acquisition of Harvest Health and Recreation. We wanted to connect with Coryat to discuss the recently announced launch of four consumer-facing brands – Muse, Momenta, Sweet Talk and Cultivar Collection by Trulieve.
BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.