381: Lessons on Business Development with Paul Ferro

This week, I'm talking to Paul of Form4 Architecture. Paul founded Form4 alongside Robert J. Giannini

In 1998, Robert Giannini was the CEO when the company began, and for more than 21 years, Giannini guided the firm with the co-founders Ferro, John Marx, and James Tefend. Over the pandemic period, Robert retired, and Paul Ferro stepped into the CEO role.

We talked about his previous experience being the Chief Financial and Operating Officer in the company. We talk a bit about his background in how the company was formed. We looked at a number of different things, from pivoting inside of the pandemic to the importance of diversification, project typologies, and how to address stalled projects.

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