#247: "AI & App Engagement" App Promotion Summit NYC panel
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Show Notes
What happens when AI meets lifecycle marketing? In this special episode, we’re bringing you a panel discussion from App Promotion Summit NYC 2025, featuring leaders from WHOOP, theCut, and Grohaus.
They unpack how AI is transforming app engagement — from personalization at scale to the rise of 100,000-message permutations. You’ll hear where AI makes a real impact, where it still stumbles, and what it takes to maintain brand voice when your intern is… ChatGPT.
🎧 Tune in for tactical insights, candid lessons, and fresh perspectives from the frontlines of app growth in the age of AI.
The panel of experts included:
- David Brown-Landron, Founder & CEO of Grohaus
- Samantha Smith, Sr. Lifecycle Marketing Manager, Engagement & Retention at WHOOP
- Darrian Cate, Head of Growth at theCut