#229: “How top apps win at user acquisition” App Promotion Summit Berlin panel
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Show Notes
Good news - the winter is finally over, and I’m sure you’ve missed the warmth just as much as I have.
Today, I’m thrilled to share with you another special episode featuring one of the discussion panels we hosted last December during the App Promotion Summit Berlin.
This panel covers a wide range of topics, including user acquisition strategies, incrementality and ROI measurement, retargeting and re-engagement strategies, and more.
The panel was hosted by Bob Hollanders, Head of Sales & Account Management, EMEA & US at Appier.
We were fortunate to have on the panel:
- Victoria Chang, Performance Marketing Lead at Wooga
- Pascal Priso, Performance Marketing Manager at Babbel
- Karst Kortekaas, Director, App Solutions, EMEA at Appier
- Cansu Bengü Ağaoğlu, Head of Sales (Central Europe) at Adjust