EP275. 從跑鞋上腳率看出哪些生活型態變化？贏家輸家各是？ ft. 零售專家朱士英
數位時代 Business Next · 數位時代 Business Next
March 4, 202638m 14s
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Show Notes
運動鞋市場是觀察零售業變化的一個重要窗口，從產品、行銷到店面陳列等，都對應消費者的口味和偏好；近年取代籃球鞋引領話題的跑鞋，從品牌到產品，有多種新概念和領先者衝出，打破品牌專注品項，集中資源單點突破，造就新的成功故事。
曾在 Levi’s, American Eagle, Hang Ten和Samsung Fashion 等全球知名零售品牌擔任高管的朱士英，分享他從跑鞋變化看到的行業趨勢。
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