記者茶水間45. 疫後生鮮電商退燒？東森收了熊媽媽買菜網、全聯小時達逆勢成長，背後關鍵解密
數位時代 Business Next · 數位時代 Business Next
December 12, 202230m 45s
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Show Notes
熊媽媽買菜網在2020年被東森購物收購之後，短短2年時間就宣布停止營運，掀起業界熱議。在疫情期間業績飆升3～5倍的盛況不再，生鮮電商業者要怎麼走？本集節目由《數位時代》記者程倚華、陳君毅對談，拆解市場趨勢。
1.熊媽媽買菜網上半年還有65%成長，為何要關站？
2.生鮮電商退燒了嗎？冷藏蔬果毛利低、耗損高，大型電商紛紛收手
3.全聯小時達具備獨特優勢，電商平台會怎麼經營市場？
🔖疫後生鮮電商市場解讀https://www.bnext.com.tw/article/73030/happy-shopping-close
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