Virgin: How do you manage one of the most famous brands in the world?
Business Leader · Business Leader
May 7, 202433m 42s
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Show Notes
Josh Bayliss was appointed as the chief executive of Virgin Group by Sir Richard Branson in 2011. He works with an array of Virgin branded-businesses, 70,000 employees but just one shareholder - the Branson family. It is a unique job with unique challenges and unique opportunities. This is the story behind the Virgin brand and how Josh Bayliss ended up running it…
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