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Show Notes
Steve Jobs. Jeff Bezos. Taylor Swift? A new book makes a compelling case for why the world’s biggest pop star belongs in the pantheon of business masterminds.
In this episode, Josh Dornbrack talks to Harvard Business Review senior editor Kevin Evers to explore the bold strategic decisions behind Taylor Swift’s rise, from redefining fan engagement to mastering reinvention in a disrupted industry. Her $2bn Eras Tour wasn’t a fluke, it was the product of long-term thinking, relentless innovation and "anti-fragile" leadership. Tune in for sharp insights that will change how you think about strategy, brand and customer connection.
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