Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Pip Murray founded Pip & Nut in 2013. Her original peanut butter recipe was based on a power snack she developed at home to help her prepare for long runs as a keen jogger. She wanted a natural recipe that avoided additives and palm oil. Her recipe proved such a hit with friends that she saw the potential to turn it into a business idea, believing there was a gap in the market. Peanut butter is, she discovered, a “permitted indulgence” for consumers. Twelve years later, you will find her jars and other products in most supermarkets.
The brand has retail sales of more than £25m and employs more than 30 people. Pip Murray explains to Dougal Shaw how she took her idea from the kitchen table to supermarket shelves, through food markets, rigorous product testing and a few failed product ideas along the way.
Join the Business Leader community at Business Leader
Hosted on Acast. See acast.com/privacy for more information.