Katharine Viner: The editor taking the Guardian into the TikTok age
Business Leader · Business Leader
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Show Notes
Many prime ministers don’t make it to 10 years in office. US presidents only get eight at most to secure their legacy. Katharine Viner has had a decade and counting as editor-in-chief at the Guardian newspaper. She is also the first woman to hold the role. She’s made radical changes to an institution more than two centuries old, while returning it to profit. Dougal Shaw took a trip to the Guardian HQ in London to learn about the reader revenue model that took everyone by surprise, commercial innovations like The Filter and how she plans to attract younger audiences while navigating the perils of social media.
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