Innovating for the underserved accessibility market
Mike Brown from Adaptdefy joins Simon Pound to discuss the journey behind creating their first hero product, The LapStacker, sharing insights on running a business as a catalyst for change and what lies ahead.
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Show Notes
In 2012 Mike Brown was hit by a car and became paralysed from the waist down. The transition to using a wheelchair and navigating a world not built for accessibility meant Mike saw a lot of things that could be improved to help improve access, enjoyment and opportunity.
He started Adaptdefy, where their first hero product, the LapStacker, helps wheelchair users more easily secure items in their laps with straps, and is a hit that is up for a Best Design Award this year.
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