Going Global: With SYSCA CEO Lucy Blakiston
<p>Lucy Blakiston is an unlikely exporter – she’s not sending physical products overseas, but&nbsp;her brand is undeniably international.&nbsp;As the co-founder and CEO of Shit You Should Care About (SYSCA), which has amassed 3.6 million social media followers, Lucy brings new meaning to the term global news, digesting the biggest stories in the world and giving them context relevant to their young audience. She joins Simon and Brianne to talk how it all came to be.</p><br><p>Going Global is brought to you in partnership with New Zealand Trade and Enterprise. NZTE wants to help more Kiwi businesses reach their global potential. Visit <a href="https://www.getthere.nz/" rel="noopener noreferrer" target="_blank">www.getthere.nz</a> to find out more</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Lucy Blakiston is an unlikely exporter – she’s not sending physical products overseas, but her brand is undeniably international. As the co-founder and CEO of Shit You Should Care About (SYSCA), which has amassed 3.6 million social media followers, Lucy brings new meaning to the term global news, digesting the biggest stories in the world and giving them context relevant to their young audience. She joins Simon and Brianne to talk how it all came to be.
Going Global is brought to you in partnership with New Zealand Trade and Enterprise. NZTE wants to help more Kiwi businesses reach their global potential. Visit www.getthere.nz to find out more
Hosted on Acast. See acast.com/privacy for more information.
Learn more about your ad choices. Visit megaphone.fm/adchoices