114: Validating Software Product Ideas with Ronan Walsh
Business Infrastructure - Curing Back Office Blues
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Show Notes
Digital technology is great for streamlining various back-office operations. With it being in abundance, validating ideas to offer software as a service (SaaS) is critical. Yet, Ronan Walsh warns, "Many SaaS companies set about creating an MVP [Minimum Viable Product] before ever speaking to a customer." As the founder of a leading digital marketing company, he's seen many people make this mistake. In this episode, he verbally maps out a process for researching, validating, and testing software product ideas before developing an MVP.