Episode 369
What Is Marketing, and Why Is It Important?
Business Growth Lab · Samantha Riley
April 13, 202219m 15s
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Show Notes
If there’s one thing business owners should spend the majority of their time on, it should be marketing. If you focus on marketing, it provides a steady stream of opportunities and clients who want to work with you.
In this episode of the Influence By Design podcast, Samantha and Tim talk about a crucial topic in the world of business - marketing and why it’s important.
In essence, marketing is the activities and strategies that you do to promote your products and services. It’s not constricted to one platform, it includes various ways and each impacts one another.
They discuss the O.P.E.N framework of marketing which tackles, organic, paid, expert and network. Interestingly, this framework opens the conversation to different types of clients thus broadening your marketing reach.
If you’re looking for ways to improve your business presence, knowing these marketing principles can do wonders. Be sure to listen to the episode.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Tim's significant marketing conversation (01:35)
- What is marketing, and why is it important? (03:05)
- The O.P.E.N framework of marketing (06:15)
- Organic marketing (07:20)
- Paid marketing (09:32)
- Gaining trust through Expert Marketing (11:09)
- The advantages of having a Network (12:33)
For full show notes and links visit: https://samanthariley.global/podcast/369/