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Stop Chasing New Leads And Try This Instead…
Episode 387

Stop Chasing New Leads And Try This Instead…

Business Growth Lab · Samantha Riley

June 15, 202224m 7s

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Show Notes

It seems that the norm in business is to be in constant pursuit of new leads. In this episode, Samantha and Tim give insight into why this should not always be the case, hence the need to stop chasing new leads and try this instead.

New leads are important for continuous business growth and revenue but entrepreneurs tend to neglect conversations and relationships they have opened up with potential prospects. In the process of searching for new leads, they forgot what’s necessary - nurturing connections.

Business owners who demonstrate authenticity towards their clients build lasting and deep connections. 

Success in business is not always about hunting for new leads. You need to remember to take care of the people who are already in your world. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Why you shouldn't be chasing new leads all the time (02:30)
  • What is authenticity and the effect on business relationships (06:15)
  • The importance of nurturing existing conversations and relationships (10:55)
  • The value of offering expert content (13:17)
  • Managing conversations in a chat environment (16:47)
  • The best ways to reach out and leverage your existing connections (20:05)


For full show notes, links and transcription visit:  https://samanthariley.global/podcast/387/


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