Starbucks Boosts Barista Pay, Sales Surge
Business & Finance News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
Starbucks introduces a new bonus program to boost barista productivity and customer service, aiming to revitalize sales and customer experience. The initiative, led by new CEO Brian Niccol, offers hourly workers an extra $1,200 annually if their store meets sales, operations, and customer service goals. The program, set to launch in July, comes as global sales at existing stores surged 4% in the last quarter, the highest growth in two years. Additionally, customers can now tip via credit or debit on the app or at registers, potentially increasing worker pay by 5-8%. The changes are expected to improve results and offset costs, with shares climbing 7.4% this year.
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