Kraft Heinz Revamps Classics for Health-Conscious Consumers
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Show Notes
Kraft Heinz is revamping its classic brands to attract health-conscious consumers, introducing nutrient-packed Mac and Cheese, lower-sugar Capri Sun, and electrolyte-infused Kool-Aid. The company is investing $600 million to revive top sellers losing ground to trendy rivals and store brands. The Mac and Cheese update targets adults seeking more protein and fiber, while Capri Sun and Kool-Aid aim at older kids and adults with reduced sugar and added vitamins. The company exec sees potential in these moves, but analysts warn of tougher market conditions and advise on pricing strategies.
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