Why is everyone wearing retro football shirts?
We look at the growing demand for vintage football tops
Business Daily · BBC World Service
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Show Notes
Two football mad continents, Europe and South America, are competing in international tournaments at the moment.
Fans are all decked out in their teams shirts - but they’re not all wearing the latest versions.
In fact, sales of retro or vintage shirts are booming.
Be it the iconic Italian kits of the 90s, the classic sky blue of Argentina or Nigeria’s viral world cup kit - we look into this trend and speak to the fans who are buying, and the companies cashing in.
Produced and presented by Imran Rahman-Jones.
Image: A fan wears a retro Eric Cantona shirt before a Manchester United match in April 2024. (Photo by Michael Regan/Getty Images)