WeWork and the cult of the CEO
How WeWork's Adam Neumann lost his job
Business Daily · BBC World Service
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Show Notes
How WeWork's Adam Neumann lost his job after a disastrous attempt to list the company on the stock market. Manuela Saragosa speaks to the Wall Street Journal's Eliot Brown about the charisma of Adam Neumann and how it helped raise billions from investors, and to Andre Spicer from the Cass Business School about the cult of the founder-CEO. Scott Galloway, professor of marketing at the New York University Stern School of Business, explains why WeWork's IPO failure should be a lesson to the markets.
(Photo: Adam Neumann, Credit: Getty Images)