The modern pilgrimage boom
How new pilgrim paths and trails are boosting local businesses.
Business Daily · BBC World Service
March 10, 202317m 31s
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Show Notes
We follow in the footsteps of a Viking Saint who's legacy is bringing visitors and their cash to remote areas from Sweden and Norway.
More and more people are choosing to go on modern day pilgrimages, we walk part of the world's most northern pilgrimage trail to find out how businesses on the route are benefitting.
Producer / presenter: Robert Walker
(Image: People walking on grassland. Credit: Getty Images)