The gamification of fitness
How exercise is changing into an interactive experience that feels like a video game
Business Daily · BBC World Service
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Show Notes
Advances in technology mean more people have devices which offer incentives and rewards for achieving fitness goals.
From hi tech gyms to interactive home works outs, we explore why some companies are embracing this approach.
It’s boosting user engagement and transforming workouts, but are trackers and leader boards a positive step? And is this what the future holds for fitness?
Produced and presented by Sean Allsop
(Image: A fitness class. Credit: Getty Images)