The celebrities investing in alcohol brands
We speak to Real Housewives star Bethenny Frankel and ask, is it a trend that will last?
Business Daily · BBC World Service
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Show Notes
We're in Hollywood, where a rising number of stars are putting their names on wine and liquor products. Is it a sensible investment? Or is the market reaching saturation point?
Reporter KJ Matthews speaks to Bethenny Frankel, businesswoman, philanthropist and star of The Real Housewives of New York.
She launched a pre-packaged margarita line, named Skinnygirl Margarita, in 2009.
Plus we explore the potential of the growing non-alcoholic market for celebrities.
Presenter: KJ Matthews Producers: KJ Matthews and Helen Thomas
(Image: Bethenny Frankel giving a demonstration 2014. Credit: Getty Images)