The billion-dollar rise of Padel
It's a rapidly-growing sport, loved by celebrities and investors
Business Daily · BBC World Service
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Show Notes
Padel is a fast-growing sport, attracting investment from celebrities and major brands. What is it about the game that makes it so attractive?
We hear from professional players of the sport, and head to Sweden, where the Padel boom, and subsequent bust, might hold some lessons for other countries.
(Image: Portuguese football player Cristiano Ronaldo plays Padel during an event in Singapore, 2023. Credit: Getty Images)
Presented and produced by Daniel Rosney