The art of the Christmas advert
From small budget to multi-million dollar campaigns, what makes a successful commercial?
Business Daily · BBC World Service
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Show Notes
We look at what makes a great Christmas marketing campaign. From a budget-friendly advert based around coffee cups, to multi-million dollar epic commercials featuring Hollywood A-list celebrities.
We unwrap the secrets behind the world's most iconic festive advertising.
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Presented and produced by Elizabeth Hotson
(Picture: A woman and a man wearing Santa hats, sitting in front of a TV with Christmas tree, candles and food. Credit: Getty Images)