Spilling the tea on matcha
Once difficult to find outside of Japan, the green tea is now a billion dollar industry
Business Daily · BBC World Service
Audio is streamed directly from the publisher (open.live.bbc.co.uk) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Once difficult to find outside of Japan, the green tea has made it onto the menus of major coffee chains.
The matcha tea industry is projected to reach US$5bn in revenue by 2031.
We look at the role TikTok, celebrity and wellness endorsements have played, and ask whether the matcha we drink in the west is healthy.
Plus we hear from producers who say the industry needs regulation.
Presented and produced by Megan Lawton
(Image: Matcha tea in a cup. Credit: Getty Images)