Should you trust reviews?
How can you tell the difference between real and fake reviews?
Business Daily · BBC World Service
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Show Notes
When are reviews real and when are they fake? We'll be asking a range of guests whether it's ok to be paid to do a review and how online sites can detect fraudulent write ups. We’ll also hear why negative feedback can be good for a business in the long run. Elizabeth Hotson speaks to James Kay, head of corporate communications at Tripadvisor, Carolyn Jameson, chief trust officer at Trustpilot and Michael Hanney, founder of Review Solicitors. We also hear from restaurant pr Hugh Richard Wright and Alison Edgar, author of 'The art of getting what you want.' Plus, Cynthia Giles from Cut Throat Marketing explains why negative reviews aren't necessarily bad for business.
Presenter: Elizabeth Hotson Producer: Sarah Treanor
(Picture: A mouth and comment symbols. Credit: Getty Images)