Nike’s most controversial ad campaign
Greg Hoffman, former Nike CMO, tells us how the ad with Colin Kaepernick came about.
Business Daily · BBC World Service
Audio is streamed directly from the publisher (open.live.bbc.co.uk) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Remember the Colin Kaepernick advert for Nike? It’s one of the most controversial and successful advertising campaigns of the past decade. Former US President Donald Trump said the advert sent a terrible message but Nike saw a 30% boost in sales. In this episode of Business Daily former Nike Chief Marketing Officer, Greg Hoffman, the creative force behind the campaign, tells us how it came about and why diversity in advertising really matters.
Presenter: Rahul Tandon Producer: Carmel O’Grady Image: San Francisco 49ers players Eli Harold, Colin Kaepernick and Eric Reid take a knee prior to the game against the Dallas Cowboys; Photo by Michael Zagaris/San Francisco 49ers/Getty Images