Nigeria’s drive to sell more locally-made cars
How domestic vehicle manufacturers are trying to capture the local market
Business Daily · BBC World Service
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Show Notes
For decades, Nigeria has struggled to grow its domestic automotive industry while vehicles made by manufacturers from Japan, Korea, Europe and the US have dominated. But critics say many of those cars are not suitable for Nigeria’s roads.
Lately, there has been a surge of “made in Nigeria” brands, of vehicles manufactured and assembled locally, which have been designed with the country’s challenging road conditions in mind.
But as Nigerians are gearing up to the idea of replacing their trusted foreign brands with local alternatives, China has introduced a range of vehicles tailored to the Nigerian market - but cheaper.
(Image: A Nord Tank SUV. Credit: Tobi Ajayi)
Presented and produced by Peter Macjob