Meet the 'workfluencers'
More companies want their employees to share their working lives on social media
Business Daily · BBC World Service
Audio is streamed directly from the publisher (open.live.bbc.co.uk) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
From filming 'day-in-the-life' videos, to capturing casual conversations in the office, some employees are no longer just working behind the scenes. They're stepping into the spotlight as the creative forces behind their company's social media content.
More businesses are moving away from paying for traditional social media influencers to market their brands, to asking their own staff to do it. Meet the 'workfluencers'.
This type of in-house marketing might serve as a useful recruitment tool, or help to humanise corporations while boosting engagement, but it carries risks for a business. And how honest can employees be in what they post? Should they be paid extra to do this sort of work?
If you would like to get in touch with the show, please email: [email protected]
Presented and produced by Deborah Weitzmann
(Picture: Employees filming content for social media. Credit: Joe & the Juice)