Luxury advent calendars unwrapped
They can be a smart marketing tool for businesses - but what's the value for shoppers?
Business Daily · BBC World Service
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Show Notes
Advent calendars have evolved from the simple cardboard doors or chocolate treats to a multimillion-dollar premium industry; with major companies using them as a powerful brand awareness tool.
We find out why the design of an advent calendar is more important than ever, with many retailers investing in appearance and reusability; and we hear from environmental groups who are still concerned about the amount of waste.
Plus - are the products in these more extravagant calendars actually worth the money?
(Picture: An apartment window decorated with advent calendar and traditional electric Christmas candlestick. Credit: Getty Images)
Presented and produced by Deborah Weitzmann