Lapland: The world’s biggest Christmas economy?
How the home of Father Christmas turned holiday magic into a booming business
Business Daily · BBC World Service
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Show Notes
How has Lapland, the northernmost region of Finland, become a global hub for the Christmas economy? Known as the official home of Father Christmas, Lapland attracts hundreds of thousands of visitors every year - generating significant revenue.
We head to the most popular Christmas spot, Rovaneimi, to hear how a resort there benefits from this tourism. And the head of the tourist board, Sanna Kärkkäinen, tells us how records are about to be broken.
Presented and produced by Izzy Greenfield Reporter: Erika Benke
(Picture: Lapland at night, showing illuminated buildings. Credit: BBC/Erika Benke)