Jason Derulo: Music and business
The musician reveals how an unlikely investment made him millions of dollars
Business Daily · BBC World Service
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Show Notes
All this week on Business Daily, we’re focusing on the music industry, which is worth $26 billion a year globally. Today, we’re joined by the hugely successful musician, content creator and businessman Jason Derulo. He tells us what it takes to build a brand as successful as his, and about the unlikely investment that's made him millions of dollars.
Presenter/producer: Izzy Greenfield
Image: Jason Derulo (Credit: Joe Scarnici/LIV Golf via Getty Images)