Investing in escape rooms
We find out how major brands are tapping into the trend
Business Daily · BBC World Service
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Show Notes
They’re the interactive games where players race against the clock to solve puzzles and break free.
And now major brands are tapping into the trend.
Companies are investing in escape rooms to enhance internal communications and team-building, and they’re now being seen as a powerful external communication tool too.
And we learn how escape rooms are being used to engage customers and showcase their products, crafting unusual marketing experiences.
Presented and produced by Deborah Weitzmann