Inside an influencer house
An advertising model for the smartphone generation
Business Daily · BBC World Service
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Show Notes
We’re off to an influencer house, a luxurious mansion where social media personalities are temporarily living together to create content on behalf of a plant-based food brand. It’s a new way of advertising with big budgets and big personalities, but is it money well spent? Elizabeth Hotson hangs out by the ridiculously photogenic lily pond with content creators Jessica Hickey and Ella Blake; Ashley Morton and Oli Paterson explain how and why social media content succeeds - or fails - on Tik Tok and Instagram, and Morgan M-James nearly burns down the kitchen with his innovative plant based creation. Plus, we hear how Tik Tok comedy duo Ylwsqr, aka Bec Horsley and Sam Bartrop, are already planning their next move into the media industry and James Brooks from social media marketing company, Team Brooks explains how the content created by the housemates will be used. And Simon Day, co-creator of the Squeaky Bean brand, explains why he's taking the plunge on the project.
Produced and presented by Elizabeth Hotson
Photo of Morgan M-James in the Squeaky House kitchen. Photo by Elizabeth Hotson