Industry awards - worth the effort?
Does coming second still boost the bottom line? We ask some runners-up
Business Daily · BBC World Service
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Show Notes
Does coming second in a prestigious professional competition still boost the bottom line? Is it worth the time, money and emotional investment?
Manuela Saragosa visits Pied-a-Terre, a one-star Michelin restaurant, and speaks to its owner David Moore about what it would mean to him and his staff if they could regain a second star.
Plus Sam Jordison of the small independent publishing house Galley Beggar Press tells of the joy, sales lift and resulting logistical nightmare of printing more books that they experienced when their author Lucy Ellmann was shortlisted for the Booker Prize for her novel Ducks, Newburyport.
(Picture: Novelist Lucy Ellmann poses with her book Ducks, Newburyport during the 2019 Booker Prize awards ceremony; Credit: Tolga Akmen/AFP via Getty Images)