How do you save a brand in crisis?
We hear about the tactics used by companies and places to shake off a bad reputation
Business Daily · BBC World Service
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Show Notes
We look at how to rescue brands on the brink.
We hear inspired sloganeering and learn about the audacious marketing that have helped companies – even towns and cities – to turn their reputations around.
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Producer/presenter: David Reid
(Photo: A businessman covers his eyes and extends his arm to prevent a series of heavy walls from falling on him. Credit: Getty Images)