How a spiked drink led to a startup
We meet founder Shirah Benarde, who set up NightCap, which has grown into a global brand
Business Daily · BBC World Service
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Show Notes
Today - from a teenage DIY invention, to US national TV, to changing legislation, and now global sales. What started as a way to protect a friend who’d been drugged at a college bar became a product made from an old hair scrunchie and her mum’s stockings.
Shirah Benarde tells us how she set up NightCap, a business that’s grown from a bedroom prototype, to securing investment on the Shark Tank show in the US, to a global safety brand in just a few years.
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Presenter: Sam Fenwick Producer: Ahmed Adan
Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business.
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(Picture: Founder of NightCap, Shirah Benarde. Credit: Shirah Benarde)