Girls, beauty and advertising
The author and advertising executive helping girls decode images and concepts of beauty.
Business Daily · BBC World Service
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Show Notes
More than ever girls are bombarded by images that have been curated, filtered and touched up. How can we help girls decode those images and understand that ideals of beauty are constructed by society and change across time and place?
Shelina Janmohamed is an author and advertising executive. Her latest book is designed to help girls aged eight and above build confidence in how they look and show them why what appears to be beautiful isn't as straight forward as it seems.
Shelina tells presenter Rabiya Limbada why her career in advertising led her to write this book and why helping girls become more savvy consumers is good for business. Rabiya also speaks to six girls - Hanaa, Haleemah, Helen, Hana, Sophia and Amatullah - about what they think beautiful is, their experience of filtered images and how confident they feel about how they look.
Presenter: Rabiya Limbada Producer: Carmel O'Grady Image: Girl looking at make up; Credit: Getty