Does getting up early breed success?
We meet the people waking at 4 AM to find out if a morning routine increases productivity
Business Daily · BBC World Service
Audio is streamed directly from the publisher (open.live.bbc.co.uk) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
You might have seen it online - social media influencers sharing their morning routines before work. Some start as early as 4 or 5 AM, turning those hours into their personal 5-to-9 before the traditional 9-to-5 grind.
Michelle Obama, Bob Iger, and Apple CEO Tim Cook all claim to be up between 4 and 5 AM.
There’s a “5 AM club”, inspired by the habits of very successful people. But does waking up that early actually make us better at work?
And there’s even a whole industry of how to optimise your morning routine with supplements, journals and beauty products. In some cases, ice baths.
Against his better judgement, Business Daily's Matt Lines signed himself up to a week of 4 AM starts and met those for whom this is a way of life.
If you'd like to get in touch with the programme, our email address is [email protected]
Presented and produced by Matt Lines
(Image: Matt Lines braving an ice bath as part of his research)