Business Daily Meets: Pernilla Nyresten
Find out how Pernilla Nyresten built her company and made business history in Sweden.
Business Daily · BBC World Service
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Show Notes
Pernilla Nyrensten made history when she became the first female founding CEO to float a company on the Stockholm stock exchange since the its inception 160 years ago. She started her retail business, RevolutionRace in 2013 just less than $30,000 today the firm was recently valued at around 1 billion dollars.
Pernilla's journey has not been without challenges - she's been told, by men, that women should only run hobby businesses and that running a public company is too hard and stressful for women.
Pernilla tells Sam Fenwick that the sexist comments motivated her to pursue her dream of running a successful retail business, and how she hopes to be a role model for other aspiring female entrepreneurs.
Presenter / producer: Sam Fenwick Image: Pernilla and Niclas; Credit: Pernilla Nyrensten