Business Daily meets Nagi Maehashi, owner of RecipeTin Eats
How an accountant turned self-taught cook left a corporate life to start a hit food blog
Business Daily · BBC World Service
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Show Notes
Ruth Alexander talks to Nagi Maehashi, founder of the hit food site, RecipeTin Eats.
Back in 2014, Nagi gave up a high-flying job in corporate finance to start her blog. The gamble paid off and her blog now gets half a billion hits a year. She is also the author of two cookery books.
Nagi tells Ruth what those early days were like, how she built the business, and what mistakes she made along the way.
Plus - we hear about the crucial role of the blog's co-star Dozer, Nagi's much-loved Golden Retriever.
(Picture: Nagi Maehashi with her dog Dozer, surrounded by print-outs of her recipes. Credit: Rob Palmer)
Presenter: Ruth Alexander Producer: Lexy O'Connor